Services

Search Engine Optimization (SEO)

• On-page SEO (keyword optimization, meta tags, etc.)

• Off-page SEO (backlinks, guest posting)

• Technical SEO (site speed, mobile-friendliness)

Social Media Marketing (SMM)

• Creating and managing profiles (Instagram, Facebook, LinkedIn, etc.)

• Content creation (posts, stories, reels)

• Paid ad campaigns (Facebook Ads, Instagram Ads)

Content Marketing

• Blog writing

• Articles and guides

• Infographics, videos, and downloadable content

Email Marketing

• Email campaign creation

• Newsletters

• Subscriber list management and automation

Pay-Per-Click (PPC) Advertising

• Google Ads setup and management

• Keyword targeting and ad copywriting

• Performance tracking and optimization

Website Design & Development

• User-friendly and responsive websites

• Landing pages for campaigns

• Basic e-commerce functionality

Analytics & Reporting

• Google Analytics setup

• Campaign tracking and ROI reporting

• Monthly performance dashboards

Social Media Management (SMM)

Account Setup & Optimization

• Creating and customizing profiles (Instagram, Facebook, LinkedIn, etc.)

• Branded bios, profile pictures, cover images

Content Creation & Scheduling

• Designing graphics, videos, and post captions

• Maintaining a content calendar

• Scheduling posts across platforms

Community Management

• Responding to comments and DMs

• Managing online reputation

• Engaging with followers and related pages

Campaign Management

• Running paid ad campaigns (boosted posts, Facebook Ads, etc.)

• Audience targeting and budget management

• Tracking and optimizing campaign performance

Analytics & Reporting

• Monitoring engagement, reach, and follower growth

• Monthly performance reports with insights and recommendations

Audience Research & Persona Development

• Identify target audience demographics and interests

• Create ideal customer personas

• Understand audience behavior on each platform

Platform Selection

• Choose the right social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok)

• Customize approach for each platform based on audience type and business goals

Competitor Analysis

• Review competitors’ social media presence

• Identify gaps and opportunities

• Benchmark content types, engagement rates, and follower growth

Content Strategy Development

• Define content themes and pillars (e.g., educational, promotional, behind-the-scenes)

• Plan posting frequency and formats (e.g., Reels, carousels, stories)

• Align content with brand voice and messaging

Hashtag Strategy

• Research and select relevant and trending hashtags

• Create branded and campaign-specific hashtags

• Use hashtags to increase visibility and engagement

Posting Schedule / Calendar Planning

• Develop a monthly or weekly content calendar

• Schedule posts for optimal engagement times

• Balance promotional, engaging, and value-driven content

Engagement Plan

• Set guidelines for responding to comments and DMs

• Plan community interaction tactics (polls, Q&As, story stickers)

• Encourage user-generated content

Paid Strategy Planning

• Outline paid ad goals (brand awareness, traffic, conversions)

• Define audience targeting and ad creatives

• Allocate budget and ad formats

KPI Definition & Performance Metrics

• Set measurable goals (e.g., follower growth, engagement rate, website clicks)

• Choose tools for tracking performance

• Plan for monthly or campaign-specific reporting

Ongoing Optimization & Strategy Review

• Regularly analyze performance data

• Adjust strategy based on insights and trends

• Keep up with algorithm and feature changes

Visual Content Design

• Social media graphics (posts, stories, banners)

• Infographics and carousels

• Branded templates for consistency

Video Content Production

• Short-form videos (Reels, TikToks, YouTube Shorts)

• Promotional or explainer videos

• Editing and adding branded elements (logos, intros)

Copywriting

• Engaging social media captions

• Blog posts and articles

• Website content and product descriptions

Photography

• Product or lifestyle shoots

• Behind-the-scenes and brand storytelling images

• Image editing and optimization

Content Calendar Planning

• Organizing posts by themes and campaigns

• Balancing promotional, educational, and inspirational content

• Aligning with events, launches, or seasonal trends

Platform-Specific Content Adaptation

• Customizing content format and messaging for each platform (Instagram vs LinkedIn, etc.)

• Optimizing content for mobile, stories, and feeds

Brand Identity Development

• Logo design and variations

• Color palette, typography, and style guide

• Brand voice and tone definition

Brand Messaging

• Tagline and mission statement creation

• Core values and brand story

• Consistent messaging across all platforms

Brand Guidelines Documentation

• A visual and messaging guide for team or collaborators

• Rules for logo usage, color combinations, and typography

• Dos and don’ts for brand consistency

Social Media Branding

• Branded profile and cover images

• Highlight icons and story covers

• Visual consistency in templates and post layout

Website Branding Alignment

• Ensure the website matches social and visual identity

• Consistent tone and messaging throughout

• Visual storytelling elements like banners, headers, and icons

Resume Writing

Professional Resume Audit

• Review of existing resume for structure, clarity, and relevance

• Identification of strengths, gaps, and improvement areas

Next-Level Resume Design 

• Customized resume for specific roles or industries

• Highlighting key achievements, skills, and experience

• Industry-specific language and keywords

Modern Resume Formatting

• Clean, ATS-friendly (Applicant Tracking System) design

• Organized layout with clear sections (summary, skills, experience, education)

• Proper font, spacing, and consistency

Keyword Optimization

• Incorporation of job-specific keywords to improve visibility

• Alignment with job descriptions and recruiter expectations

Custom Cover Letter

• Personalized cover letter aligned with resume

• Focused on career goals and value proposition

• Professional tone and formatting
  
  

Linkedin Optimization

Profile Audit & Strategy

• Review of current LinkedIn profile

• Identify key areas for improvement (headline, summary, skills, etc.)

Headline & Summary Optimization

• Compelling and keyword-rich professional headline

• Engaging summary that reflects personal brand and career goals

Experience & Skills Enhancement

• Optimizing job descriptions and bullet points

• Adding industry-relevant skills and endorsements

Visual Branding

• Professional profile and background photos

• Consistent branding with resume and personal brand

Custom LinkedIn URL & Contact Info

• Creating a clean, personalized LinkedIn URL

• Updating contact information for visibility and professionalism

Connection & Engagement Strategy

• Tips for building a relevant network

• Guidance on posting, commenting, and interacting professionally